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May 16
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Here is the latest from emarketing.com on the realities of online searches and website marketing for consumers. As you will see, SEO, or search engine optimization, is one of the inexpensive options in the harsh advertising climate. Using search engine optimization to gain visitors and customers is free and potent, if you focus on doing it correctly. As time goes on, adding this type of social media marketing to a local business’ arsenal is well worth the time it takes to understand it and use it wisely.
“When money is tight, consumers are constantly looking for deals. And, today, that means they are going online to search for better prices, selection and services. If they find them—forget brand loyalty—they will switch to new products or vendors in a clickbeat.
Marketers have four basic search options: paid search, contextual advertising, paid inclusion—all three are types of advertising—and search engine optimization (SEO).
While paid search gets most of the attention and money, marketers are increasingly turning to SEO to acquire new customers.
All four options will experience increased spending through 2013. By then total US search marketing outlays will reach nearly $23.4 billion, and marketers will be spending more on SEO than on contextual advertising. ”
