Here is the latest from emarketing.com on the realities of online searches and website marketing for consumers. As you will see, SEO, or search engine optimization, is one of the inexpensive options in the harsh advertising climate. Using search engine optimization to gain visitors and customers is free and potent, if you focus on doing it correctly. As time goes on, adding this type of social media marketing to a local business’ arsenal is well worth the time it takes to understand it and use it wisely.
“When money is tight, consumers are constantly looking for deals. And, today, that means they are going online to search for better prices, selection and services. If they find them—forget brand loyalty—they will switch to new products or vendors in a clickbeat.
Marketers have four basic search options: paid search, contextual advertising, paid inclusion—all three are types of advertising—and search engine optimization (SEO).
While paid search gets most of the attention and money, marketers are increasingly turning to SEO to acquire new customers.
All four options will experience increased spending through 2013. By then total US search marketing outlays will reach nearly $23.4 billion, and marketers will be spending more on SEO than on contextual advertising. ”
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\\ tags: social media, social media marketing, website marketing
Social Media is Twitter to the max. People connecting with other people. Some use it for business, some use it to connect with friends and family, some use it with a mix of both of the above.
First, if you do not have a personal account or a business account, please go to twitter.com and create one. If you have a business, it would be best if you had a separate account just for it, to keep your online marketing tighter to your audience. And, once you have those accounts, you will want to spice up your background page so more of your message gets told about your business, or, give more info on who you are for your friends.
Here are some great links for twitter background pages. Please try them out, and, feel free to follow me on twitter also!
13 tutorials on twitter backgrounds has awesome examples to get your creativity flowing, and, for those who need help with the graphics part,
twitter backgrounds created for you with templates
And for maximum exposure, tweak out your profile on twitter. Make sure to add keywords there which are searchable on twitter search, so others can find you and possibly follow you. The profile can be updated multiple times, so take your time and edit it as you go.
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\\ tags: social media, social media marketing, twitter
You should know by now that millions of people use facebook as a social media tool. Besides just enjoying yourself online at this site, interaction with others can be very useful for your local business marketing.
Here are 5 ways that you can use facebook to your advantage if you have a business. By the way, I am in progress on each of these steps as I create this post.
1.After you have a personal facebook account, be sure to put links to your business inside your profile. Here is what mine looks like right now:
Remember to type in the whole URL to create a real link, and by that I mean add in the http:// part at the front. Also, you can add the URL to specific pages within your site, it does not just have to be your home page that you link to.
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\\ tags: facebook, local business marketing, social media, social media marketing
OK, this goes into the “who knew” category for me. Business Week has an article on Yahoo News today stating that employees who “use social media” and email online with their managers make up to $588 more per month than those who don’t.
Yah. It is so hard to determine if the IBM and MIT study only looked at males, who definately make more cash than females for the same $, or what. However, people, isn’t this just reason enough?
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\\ tags: social media, social media for corporations
In the past week I have read two different blog posts discussing if social media was worth all the hype. And, each of the blogs had many responses from regular folks agreeing that they, too, have not seen any of the exciting results of spending their time keeping up with the latest social media trends.
Twitter is usually the example given as the biggest hyped application, but the least responsive in return for the time spent.
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\\ tags: internet marketing, social media marketing, web 2.0
Social Media Marketing depends on a crowd of people to recommend what they think (at the moment) is valuable to another person. This concept is hardly new, however, it is what Web 2.0 has been about online for a few years.
Advice to others is a tradition which is ancient in concept. Within families, this advice has been the foundation of parenting – been there, right? Some, looking at the internet as it is now, want to figure out what is the next level that we can expect? Some want to know when new changes will start to take place, so they can jump on the bandwagon.
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\\ tags: internet marketing, social media marketing, social media optimization
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