“Kit Miller has been the key ingredient to the increase in our website’s traffic. When we first started working with Kit I had the old mindset of how google ranking worked…you have to wait, it takes time…etc… Kit not only worked with our site, she also taught me how to continue to work towards increasing our SEO. She taught us about keywords, competitors, and other internet gurus to watch, follow and mirror! Kit continuously worked closely with us, sending us information daily, whether it be videos, new blog sites, new places to create backlinks and more. Instead of just getting our site ranked higher, she taught US how to do it. This is probably the most valuable education an online business can have!! I would highly recommend Kit to any internet company! ” Kim Bastien, http://www.thepinkseaturtle.com
Apr 16

social media: can it kill your brand?

social marketing, social media Add comments

Social media has been kicking some reputations to the curb, and a new one is the Dominos Pizza youtube video which inflamed the social world.

Apparently two workers (who have since been fired and arrested) decided to video a bad prank this past week on Monday, and the wildfire spread without a fast enough check by the company spokespeople.   Dominos has responded by creating a Twitter account two days after the incident, and put up a youtube video, but it was estimated by survey that in those two days their reputation went from positive to negative by the public. Check out the comments for the company video. And, there are already spin off videos on youtube discussing the event.

Other incidents of this type have occurred, and surely will occur again.

For those who are in business, it might be a big clue to realize that the marketing world has changed a whole lot in the last few years. If you are not on top of your brand reputation and able to react immediately, you might want to heed the warning that this most recent event is giving:  follow your brand reputation in social media starting today.

There are some very simple and free methods to do this , which is great for those of you with small companies who cannot afford to hire a full time social media marketing maven. 

1. google alerts.  This free tool sends you an email alert anytime any phrase you specify is mentioned after being tracked by google. The problem with google is the time element for news to be digested then reported,though.  Helpful none the less!  To set this up, go to google alerts and try it out.   I have used this to track reports of company mergers, my name, and all of my websites.  When you tire of it, but cancel it.  However, if you are checking for brand reputation, you may wish to keep it on at all times.

2.tweetbeep.  Another free tool which sends you an email alert, but this time it is direct from twitter, live and  ontime.  Check it out.

Others? Feel free to drop a comment on methods that you use with social media.

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